Following are the functions of marketing :
Marketing Research
It is a process of collection and analyzing information regarding customer needs and buying, nature of competition prevailing prices effectiveness of advertising media etc.
Products Planning and Development
The task of marketing begins with planning and designing a product for the customers.it can also be done while modifying and improving an existing production.
Buying and Assembling
It refers to buying and collection of required goods for resale.It is primarily relevant to those businesses organizations who are engaged in trading activities.
Packaging and Labeling
It involves putting the goods in attractive packets, containers according to the convenience of the customers.As suitable and attractive packages increase the demand for the products to a great extent.
Labelling means putting identification marks on the package. It contains information about the producer of the products.
Standardisation and Grading
Standardisation helps in promoting the sale of the products by increasing consumer's confidence in the products' quality.
Grading involves separating products into different classes on the basis of certain pre-determined standards related to size and quality.
Branding
It refers to giving an attractive name, symbols or identifying marks to the products to make it different from other products.
Pricing
It involves decisions regarding fixation of products prices. Pricing is done keeping in view the products costs, the capacity of the customers to pay and the prices of the competitive products.
Transportation
Transportation means carrying goods from one place to another. It helps in assembling and dispersing the goods. It links together the producers and consumers who are located in different places.
Promotion
Promotion means all the activities performed by a producer or by a dealer or by a businessman to increase his sales. The main purpose of promotional activities is to encourage and persuade the consumers to buy a particular product.
Marketing Research
It is a process of collection and analyzing information regarding customer needs and buying, nature of competition prevailing prices effectiveness of advertising media etc.
Products Planning and Development
The task of marketing begins with planning and designing a product for the customers.it can also be done while modifying and improving an existing production.
Buying and Assembling
It refers to buying and collection of required goods for resale.It is primarily relevant to those businesses organizations who are engaged in trading activities.
Packaging and Labeling
It involves putting the goods in attractive packets, containers according to the convenience of the customers.As suitable and attractive packages increase the demand for the products to a great extent.
Labelling means putting identification marks on the package. It contains information about the producer of the products.
Standardisation and Grading
Standardisation helps in promoting the sale of the products by increasing consumer's confidence in the products' quality.
Grading involves separating products into different classes on the basis of certain pre-determined standards related to size and quality.
Branding
It refers to giving an attractive name, symbols or identifying marks to the products to make it different from other products.
Pricing
It involves decisions regarding fixation of products prices. Pricing is done keeping in view the products costs, the capacity of the customers to pay and the prices of the competitive products.
Transportation
Transportation means carrying goods from one place to another. It helps in assembling and dispersing the goods. It links together the producers and consumers who are located in different places.
Promotion
Promotion means all the activities performed by a producer or by a dealer or by a businessman to increase his sales. The main purpose of promotional activities is to encourage and persuade the consumers to buy a particular product.
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