Difference between Marketing & Selling

Marketing	Selling
Marketing includes selling and other activities like various promotional measures, marketing research, after sales services, etc	Selling is combined to persuasion of consumers to buy firm’s goods and services
It starts with the research on consumer needs, wants, preference, likes, dislikes etc and continues even after the sale have taken place.	Selling starts after the production process is over and ends with the handing over the money to the buyer.
Focus is on earning profit through maximization of customer’s satisfaction	Focus is on earning profit through maximization of sales
Customer’s need is the central point around whom all marketing activities revolve	All activities revolve around the product that has been produced
It is an integrated approach to achieve long-term goals like creating, maintaining and retaining the customers	Fragmented approach to achieve short-term goals
Stress on needs of the buyers	Stress on needs of the sellers
In marketing, the consumer is king	In selling the product is king

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