Importance of Marketing

Importance of Marketing can be discussed as follows:

Importance of marketing to consumers

• Provides different information about the product and services.
• Helps to know the different benefits and techniques of products.
• Provides satisfaction by providing different products to meet their demand and tastes when they need.
• Facilitates customer to select the best one according to their demand and capability.

Importance of marketing to the Firms

• Easily distribute the products
• Suggests to manage the transportation and wire-housing systems which help the firm to deliver the products.
• Provide valuable information to make effective effective plan for the future and right decision.
• Suggests to reduce unnecessary costs and utilise the revenue in proper way.
• Accumulate the opinions and ideas of different customers and suppliers to the management.

Importance of Marketing to the Society

• An important source for the creation of employment opportunites.
• Help in developing the living standard.
• Helps to utilise the different resources such as natural, financial, physical, and human resources. 

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